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Vital Julian Frey on the marketing strategy for digital concert formats

Vital Julian Frey on the marketing strategy for digital concert formats

by Andreas Graf | Aug 28, 2022 | Classical music, Digital products, Interview, Marketing

Bachwochen Thun shines as a popular music festival in Switzerland with innovative concert formats and smart forms of cooperation. Epic Lab had the opportunity to talk to festival director Vital Julian Frey about the marketing strategy of the new concert format...

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